Digital Product & Operations Manager · DACH
Market understanding, communication and technical implementation in one flow - from website and CRM to offer automation and the complete customer process.
01 / Profile
Web design, graphics, catalogs, brochures, CRM, marketing, Meta Ads and operational processes are connected through one point of responsibility. This creates short paths, clear decisions and no misunderstandings between strategy, design, technology and day-to-day execution.
German native language and daily work in Bulgaria combine local business understanding with the language, expectations and decision behavior of the DACH target group.
02 / Service portfolio
Structure, content, user guidance and technical implementation for websites, portals and browser-based applications.
Individual systems that connect customer data, consulting, offers, documents and operational work.
Positioning and communication that does not feel translated, but developed for German customers.
Practical workflows for teams that turn inquiries reliably into consultations, offers and confirmed business.
03 / Selected projects
MEDICA Albena
Concept and development of an individual consulting and booking system for the German health travel market - including customer data, therapy and hotel combinations, PDF offers, email delivery, booking confirmations, documents and reporting.
View medica-albena.comView live booking tool →Albena
Management and further development of web content, offers and campaigns for one of Bulgaria's largest holiday resorts - multilingual, market-oriented and across digital as well as classic advertising materials.
BulgarienNah
Development of an independent travel portal for German-speaking Bulgaria visitors - with editorial structure, travel planning, offer logic, CMS and a clear connection between inspiration and booking.
View bulgariennah.comResort Guest App Demo
Concept and development of a fully clickable, multilingual web-app demo for the digital guest journey: resort information, dining, spa, activities, transfers, excursions and reservable services in one mobile interface – without an app store or installation.
View live app →RAENORY Music
Development of a multilingual music platform for original releases and custom music projects for brands and campaigns – with release structure, platform links, a dedicated business section and a live Albena reference.
View raenorymusic.com04 / Use cases
Especially relevant for tourism and hospitality, real estate, health and wellness, and service-oriented companies that want to enter or expand in the DACH market professionally.
05 / Digital product development
Alongside my work in marketing, sales and operations, I develop focused digital tools for clearly defined use cases.
REVX Pulse
Concept and development of an installable, mobile-first analytics app. The PWA checks active Revolut X trading pairs in the EEA only, detects recurring short-term price movements and distinguishes actual trade prices from calculated mid-prices.
View live app →
06 / Collaboration
Project work, operational responsibility, consulting or the shared development of a new business area: what matters is that idea, digital product, sales and daily operations work together.